Antigua's Culture Director Khan Cordice is urging political candidates to engage local artists in their campaign efforts as the country moves toward a general election. According to Antigua News Room, Cordice made the appeal via social media, arguing that investing in local creative talent would strengthen both cultural expression and public trust in political leadership.
Cordice called on candidates to work with singers, composers, producers, writers, and instrumentalists when developing campaign material, and to enlist graphic and visual artists for branding and messaging needs.
"I believe it would bode well if you hire or engage a singer, composer, producer, writer or instrumentalist in your musical quests," Cordice said. "Maybe even engage a graphic or visual artist for your visual needs as well."
He argued that such collaboration would send a meaningful signal to the creative community — one that demonstrates leaders genuinely value local talent and are prepared to invest in it.
"It shows creatives that you do care about them enough to support them and may also encourage them to push the boundaries of their creativity," he said.
Cordice also addressed the increasing use of artificial intelligence in campaign production, warning that over-reliance on AI tools risks alienating the very artists that politicians hope to lead.
"Yes there is AI, but what message do you send to the same creatives you intend to lead?" he asked.
The remarks come as political activity intensifies ahead of an anticipated general election, with candidates ramping up campaign strategies that lean heavily on digital and multimedia outreach.
