The government of Antigua and Barbuda has appointed Jamaican dancehall artist Masicka as a cultural ambassador, signalling a renewed push to develop the country's creative industries and youth talent.
Director of Communications Maurice Merchant announced the decision at Thursday's post-Cabinet briefing. The proposal was brought forward by Foreign Affairs Minister E.P. Chet Greene.
"The Cabinet of Antigua and Barbuda approved a proposal… for the appointment of internationally recognized Jamaican recording artist Masicka… as cultural ambassador for youth talent development and creative industries collaboration," Merchant said.
The initiative aims to strengthen youth engagement, support artistic development and deepen cultural ties across the region. Merchant described it as part of a broader national strategy to expand the creative sector, enhance cultural diplomacy and build opportunities for young people.
A central component of the programme will see three young Antiguan and Barbudan artists selected to participate in a Jamaica-based exchange. The training is expected to cover studio sessions, songwriting, vocal coaching and performance preparation, as well as direct exposure to music producers and record labels. Participants will also receive entrepreneurship training and gain an understanding of the business side of the music industry, including touring.
Alongside the exchange, the programme will launch a national youth music intervention and mentorship initiative. Masicka will also lead a series of youth-focused creative empowerment forums designed to encourage dialogue and engagement among young people.
Masicka, born Javaun Nicholas Fearon in Portmore, Jamaica, is widely regarded as one of the leading figures in modern dancehall. Known for his lyrical depth and storytelling, he has built a substantial international following through projects including 438 and Generation of Kings, both of which charted strongly on the Billboard Reggae Albums chart.
Officials say the immediate next steps will involve selecting the three local artists for the Jamaica exchange and rolling out the mentorship and forum components. The impact of the initiative on youth development and the broader creative economy will be monitored on an ongoing basis.
