Elite Island Resorts has unveiled a new marketing initiative titled "A Love Letter to Antigua," targeting travel advisors with tools to better showcase the island's culture, heritage, and natural beauty to prospective visitors. According to Antigua News Room, the campaign also includes a summer promotion offering guests a complimentary fifth night on select bookings.
The resort group operates a portfolio of all-inclusive properties across Antigua, spanning adults-only retreats such as Galley Bay Resort & Spa and Hammock Cove Antigua, beachfront settings at Pineapple Beach Club Antigua and The Verandah Antigua, and family-oriented accommodation at St. James's Club & Villas.
The fifth-night-free promotion applies specifically to bookings at The Verandah Antigua. Reservations must be confirmed by May 31 for travel between May 1 and September 30.
As part of the campaign, Elite Island Resorts has developed curated, ready-made itineraries designed to highlight Antigua's key attractions. Featured stops include Nelson's Dockyard, Devil's Bridge, rainforest trails, and local cultural events — giving travel professionals practical resources to convert client interest into confirmed bookings.
The company has also introduced an interactive 360-degree map of Antigua. The mobile-friendly platform allows users to explore the island's 365 beaches, historic sites, and adventure experiences, and integrates video content and curated recommendations to support trip planning.
The campaign further highlights the group's sustainability and community engagement efforts. At The Verandah Antigua, on-site production of water, beer, and vegetables helps reduce dependence on imports. Pineapple Beach Club supports local literacy initiatives, operates a turtle sanctuary, and promotes nearby small businesses. Galley Bay Resort & Spa contributes to education through scholarships and partnerships, while also implementing environmentally focused practices including hydroponics and recycling.
Chief Commercial Officer Kari Tarnowski said the initiative is designed to equip travel professionals with tools that go beyond Antigua's beaches, positioning the island's culture, history, and people as central to the overall visitor experience.
