Sir Lester Bird Medical Centre (SLBMC) is joining the global community in observing World Down Syndrome Day on Saturday, March 21, with a weekend of activities designed to raise awareness, promote inclusion, and celebrate individuals living with Down syndrome. According to Antigua News Room, the hospital launched its participation on Friday, March 20, with the internationally recognised "Rock Your Socks" campaign.
SLBMC staff kicked off the initiative by wearing brightly coloured and mismatched socks, a gesture rooted in the symbolic connection between the shape of chromosomes and socks. The hospital is encouraging the wider public to participate throughout the weekend.
"World Down Syndrome Day is a reminder that every individual deserves to be seen, valued, and included," said Dr. Saleem Hughes, Chair of the Pediatrics Department at SLBMC. "The 'Rock Your Socks' campaign is a simple way to start conversations and challenge perceptions. We encourage everyone to wear their socks proudly and help us spread awareness across Antigua and Barbuda."
The weekend's programming extends beyond the hospital. On Friday, March 20, SLBMC collaborated with the Adele School, the Victory Centre, and CHATS to host an Annual Sports Day — offering children of all abilities a space to connect and showcase their strengths.
On Sunday, March 22, an Annual Fun Ride, organised in partnership with the Antigua and Barbuda Cycling Federation and Good Humans Inc., will bring the community together in a show of health, unity, and inclusion. The public is invited to participate.
"Collaboration is key to creating supportive environments," Dr. Hughes added. "Events like the Fun Ride and Sports Day allow us to come together, celebrate our children, and reinforce the message that inclusion matters. These partnerships remind families they are not alone."
SLBMC reaffirmed its commitment to building a society in which every individual is valued and supported.
